“You got to entice them (with money, gifts)”.
This I heard, word for word as a bystander once too often.
It was instruction from an older male relative to a younger male relative about getting a wife.
“Wife”, in this case, has unsavory implications of its own.
Knowing of the older person’s history and persona, this tactic he shares with his younger relative is known, currently, as “love bombing”.
In advertising/consumer terms, the old “bait and switch”.